DELILIFE — bookstore2floor

Bookstore 2floor is a creative studio based in New York & Shanghai.

We bring together different forces to extend our love for visual communication across different fields - branding, graphic design, illustration, animation, and more.

We are passionate and detail-focused, also truly believe in the power of visual communication. Along with exploring with clients to the depth of who they are, we’re dedicated to helping them build stronger emotional bonds with their audiences through accurate, intriguing, diverse and creative visual language.
Say hi or inquire the full portfolio at
info@bookstore2floor.com

DELILIFE

Branding
Visual Strategy
Visual Identity
Illustration
Pattern Design
Poster Design
Interior Graphics

Delilife is a concept supermarket that integrates a boutique market, cafeteria, and kitchen. Delilife respects the culinary craftsmanship, creates a global platform for people pursuing a high-quality lifestyle, and advocates "Slow Food Culture + Healthy Living."

This project includes visual identity design, interior graphic design and material design for its first concept store brand in Shanghai, China.

In response to the brand's goal of "becoming consumers' second kitchen and living room," the design starts from the concept of "Sky Garden". “Sky Garden”emphasizes people's fantasies of a beautiful living space and their expectations of being close to nature. It uses visual language to express the close connection between high-quality ingredients, people, and life.

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